Until recently, the Swedish car group Volvo suffered from a lack of awareness in the United States, the world's largest market. The US market was a real challenge for Volvo as there were several top players like Jeep, Toyota and Ford and other favorite car brands.Volvo's marketers knew that the best and fastest way to improve awareness in the United States was to run advertising during the Super Bowl, the National Football League's annual championship game, which is the highest rated television broadcast in the United States. second commercial during the Super
Bowl in 2015 was around $4.5 million, which was a sum Volvo could not afford. That's why Volvo marketers had to find a way to join the conversation on the biggest advertising day of the year without leaving a dent in the company's budget. And they did.Volvo held a contest on Twitter for someone to win Volvo's new XC60 luxury crossover for someone who matters most to you by tweeting using "#VolvoContest" whenever a car advertisement ran during the C级执行名单 Super Bowl.The results were amazing, they received over 50,000 tweets for 4 hours. It was an incredible tactic as Volvo created a bigger buzz around the brand than competitors paying millions of dollars for 30-second ads. They increased their sales by 70% the month after the Super Bowl. That's why Volvo definitely deserves to be #1 on this list.“Think Small” CampaignHere is another example of how a little-known car brand burst into the overseas market. Volkswagen marketers faced an enormous task: they had to sell a strange-looking small car designed in Nazi Germany, whose functional purposes were formulated by Adolf Hitler, to Americans fascinated by muscle cars only 15 years after the end of the Second World War. It seems impossible, right? And it really was, but Volkswagen did it.An ugly two-door car was a complete paradox for Americans of the time. For Americans of the late 1950s, the bigger the car was the better. So, to get them to buy a Volkswagen Beetle, which was the exact opposite of what a good car was at the time, Volkswagen had to transform automotive standards. And that's exactly what they did.The common car ad of that time was bright and colorful. Here is a Lincoln Cosmopolitan ad, showing the traditional
American dream and the luxury car as the indispensable part of it.Top 10 Marketing Wins Ever 16261788091556Since the Volkswagen Beetle was the exact opposite of the dream car, the advertising strategy also had to be completely different. Advertising agency Doyle Dane Bernbach has created a series of minimalist, black and white, humorous and honest posters. Instead of hiding the small size of the car as the main disadvantage at the time, they highlighted this feature as the main advantage. Volkswagen changed the world of advertising, showing the power of humor and honestyCongratulations on Becoming a Man CampaignDo you remember your very first kiss or date? Was it in elementary school or kindergarten? But if someone asks you about the "first", you will certainly imagine your true and conscious first."Your first shave won't make you a man, but your first real shave will get you really close— an official Gillette campaign sloganGillette sends a "Congratulations on Becoming a Man" packet to all men on their 18th birthday. It includes the Gillette razor (different from year to year), a few blades, shaving cream and a step-by-step guide on how to shave for the first time.